"Welcome to the high stakes world of fashion, where styles are constantly changing and the designers themselves are barely getting by on a mere 2 hours of sleep and increased red bull consumption. In the fashion world, which many don't dare to enter into, 2 Boston based bachelors put it all on the line to pursue their dream of designing one of a kind, vintage t-shirts.
Introducing the J. Newbury brand.
What sets these particular t-shirts apart from all the rest is that they are original, hand drawn artwork, printed on exclusive vintage and chemical free organic cotton. I visited their online store which features their three classic designs including an old school motorcycle, an American Flag with different cocktails replacing the 50 stars and a rock star guitar which has the saying "love that dirty water," printed on it’s side.
These t-shirts are meant to represent and bring society back to the time of a golden era of lifestyle (think Mad Men). Behold J. Newbury's catch phrase, "A Modern Take on Classic Clothing." But there is nothing modern about the designers of the brand. Just head to their lifestyle page on their website to find that they are your classic Boston boys who are living the American dream by doing what they love.
I decided to order a women's small Motorcycle tee. Now, because I study social media, I of course checked out their Twitter and Facebook page. It was well done, complete with constant updates, articles and a video blog to boot. But what impressed me most about J. Newbury was not their social media strategy. Ironically, in the end when I received my t-shirt in the mail, what I found inside my neatly wrapped package (complete with an old-fashioned ribbon) was a hand written note, thanking me for my purchase.
Social media is a great way to connect with your consumers, but what really wins the hearts and minds of consumers always goes back to the classic, traditional means of marketing. J. Newbury hit it right on the money."
-www.examiner.com
"Hand drawn and printed on recycled organics and vintage material, J. Newbury T-Shirts
($30) are a great way to add some artisan flair to your overflowing
t-shirt drawer. Currently, only two designs are available — the
Boston-specific Guitar tee, sporting the phrase "Love that dirty
water," and an American Flag tee featuring different drinking glasses
in place of the 50 stars — but they're both well-done, and leave us
hoping for more designs in the near future."
-www.uncrate.com
"Going into business with a friend can be a huge gamble: not only are you testing the strength of your bond by putting your savings on the line with a new product, but he also hooked up with your sister, and could conceivably do it again. Rolling the dice to make you tees, J. Newbury.
From two buddies (one in corporate finance, the other in graphic design) that met while working together at a Newbury St restaurant, JN’s collection of tees are billed as “a modern take on classic clothing” and feature original hand drawn designs printed on super soft, reclaimed organic cotton gym shirts from the 1960s (just be thankful they're not reclaiming the shorts). Designs include a tattered black and white Stars ‘n Stripes w/ one solo red stripe and a diverse selection of cocktail glasses as stars; a charcoal tee with frayed sleeves/collar and a drawing of a modified Vincent Black Shadow motorcycle on the front; and a classic gym gray crewneck rocking an electric axe leaning against an amp w/ a shoulder strap that reads “Love That Dirty Water”, which is also the Mexican Tourism Board's new advertising slogan. There’s also a slightly tweaked Jack of Hearts holding a martini glass in lieu of a sword on the front and a tumbling deck of aces down the back; the Boxing Club, two old school bare knuckle fighters squared off but wearing bowler hats and high collared shirts w/ bow ties; and the limited edition King J, portraying a sketched fedora-and-white-glove-wearing MJ moonwalking while tossing aside a full martini, proving he could stop before he got enough.
While it’s all tees at the moment, JN eventually plans to expand the brand, putting their drawings on classic jackets from Starter and MEMBERS ONLY, which are more exclusive than getting into the club of hooking up with your sister, because everybody's in that one."
Appreciate all the sweet designs at JNewbury.com
-www.thrillist.com
